JERSEY CITY, N.J. -- John Elway says Peyton Manning cannot stamp himself as the greatest quarterback in NFL history even if he wins the Super Bowl on Sunday. Elway told The Associated Press on Wednesday that hes come to realize the argument over whos the best QB ever is a lot like beauty: Its in the eye of the beholder. "I dont think theres ever going to be a very best. I think theres always going to be a conversation," said Elway, the Broncos Hall of Fame quarterback-turned-executive vice-president who lured Manning to Denver after his release from Indianapolis two years ago. Manning has the chance to become the first starting quarterback to lead two franchises to Super Bowl titles when the Broncos play the Seahawks at MetLife Stadium. When Manning signed with the Broncos on March 20, 2012, Elway declared, "My goal is to make Peyton Manning the best quarterback thats ever played the game." But at the team hotel on the Hudson River on Wednesday morning, Elway said he now realizes that question will never truly be answered "even though when he walks away Peyton may well have broken every single record." "So, youre going to always have your detractors, but he may have a large percentage of whos the best, you know what I mean?" Elway said. "Yeah, all he can do is he can continue to cement his legacy, especially if he continues to keep going like the year he had this year. And Im going to try to make sure he has all the weapons to be able to do that." Manning has brushed off all questions about his legacy this week. With Manning leading the huddle and Elway the front office, Denver is back in the big game for the first time since the Broncos won back-to-back titles in 1998 and 99, after which Elway tried his hand at running restaurants and car dealerships. Those businesses "dont have scoreboards on Sundays," so Elway returned to his beloved Broncos in 2011 to rescue the foundering franchise after a slow descent under Mike Shanahan and a nosedive under Josh McDaniels. Tebowmania quickly came and went and with Manning throwing for 99 touchdowns, the Broncos have gone 28-6 the last two years. Elway looked more relaxed in his suit and tie than he ever did during the weeks preceding the five Super Bowls he played in, wins over Green Bay and Atlanta after losses to the Giants, Redskins and 49ers. Thats because Super Bowl week is way more stressful on a quarterback, he said. "Well, Im finally at the stage where I worry about what I can and cant control," Elway said. This is quite the contrast from Jan. 12, when the Broncos fended off a fourth-quarter rally for a 24-17 win over San Diego that avoided a repeat of their crushing loss to Baltimore exactly a year earlier. Elway said he was "absolutely miserable" watching that game and "it took me four hours to get the pit out of my stomach afterward." "San Diego was different because that was a hump we had to get over because of Baltimore," Elway said. "So, that was something that we had to put in our rearview mirror because if we hadnt done it, then were going to be talking about it for another full year. Then, were dealing with another year of the same thing." That 38-35 double-overtime loss to the Ravens, helped along by Rahim Moores infamous gaffe that allowed Jacoby Jones to haul in a 70-yard touchdown pass in the final minute of regulation, haunted the Broncos for 365 days -- and might return to burden them anew if they dont beat Seattle on Sunday night. As Terrance Knighton put it, "Our goal wasnt to get here. Our goal was to get out of here -- with the Lombardi Trophy." Thats been Elways message since last January, delivered both subtly and forcefully at times. Manning said Elway created an "uncomfortable atmosphere" at Dove Valley last off-season. Elway used Denvers sloppy 40-10 preseason loss at Seattle in mid-August as an opportunity to send a message about effort and expectations. "John pretty much laid it on us," Manning recalled Wednesday. "He was not happy with that game. It was a butt-kicking, and whether its preseason or regular season, he was just sharing his thoughts that that wont be accepted." So unusual was Elways exasperation that Manning took notes, which he said he reviewed this week in preparing for the Seahawks. "He talked about what he thought our potential could be and didnt want to see that wasted," Manning recounted. "So, I think guys got the message. If I was reading it the right way, he mightve been giving the message to some coaches as well. ... I think it was a challenge, too, that he saw some real potential in this team. 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For the Blue Jays the time was Wednesday and the ace was R.A. Dickey. He stepped up. "I feel some responsibility as a stopper from time to time," said Dickey.BOSTON -- After years of giving pointers to football players, Alex Ferguson will pass his knowledge along to executives. The former Manchester United manager has been hired by Harvard Business School for a long-term position. He will lecture to senior executives from around the world as part of a new program -- "The Business of Entertainment, Media and Sports." The hiring was announcedd Thursday.dddddddddddd. Anita Elberse, a professor of business administration, developed a case study in 2012 involving Ferguson, who retired after the 2012-13 season. Ferguson has participated in Elberses classes and called his time at Harvard a "stimulating experience." Under Ferguson, United won 13 Premier League titles, the Champions League twice and five FA Cups. ' ' '